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Check out our free Google webinars & online training

Thursday 9 July 2009 | 11:03

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Today we wanted to remind you of the range of free Google training available online. We're highlighting some upcoming webinars and online resources that could help you understand and improve your website conversions.


Google Webinars

The Google AdWords team run regular webinars on a variety of topics which you can attend for free. Some webinars are live, and others are recorded so you can access them on demand. The English language webinar calendar can be found here. (Webinars are also offered in other languages, find out more here).


Below we have highlighted just some of the topics we thought would be of interest to Conversion Room readers...

Conversion Optimiser
August 19th 2009 3pm - 4pm British Summer Time (GMT +1)

Join the product team for an overview of how Conversion Optimiser works and learn how you can get more conversions at a lower cost per conversion from your AdWords search and content campaigns.
Register now

Tracking your AdWords Return on Investment
September 9th 3pm - 4pm British Summer Time (GMT +1)

This webinar will show you how to better convert online clicks into profit for your business using AdWords Conversion Tracking and Google Analytics. We will show you how to get started with these tools in order to anaylse your return-on-investment and make informed decisions in your AdWords account.

Register now

Websites That Work: 10 ways to convert visitors into buyers
September 16th 3pm - 4pm British Summer Time (GMT +1)

This webinar will explore the common website design pitfalls and techniques to avoid them. It will also show how leading companies have used free Google analytics and testing tools to dramatically improve conversion performance.

Register now


You can also access on demand webinars, check out the recorded sessions below:

Google Analytics I: Getting started & tracking conversions

Google Analytics II: Managing your Google Analytics account set up for best results

Google Analytics III: Report navigation & analysis of AdWords data

Website Optimiser - Test & enhance your website


Google Analytics Learning Modules

A few months back we announced the launch of the Google Analytics IQ, an individual qualification you can take to show your proficiency in Google Analytics. You can improve your knowledge of Google Analytics for free by following our online tutorials within the Conversion University.

If you want to go on and take the exam you can do so by visiting this page.


We'll continue to keep you updated regularly about Google webinars and trainings on the Conversion Room. In the meantime we hope you find these free resources useful!

Posted by Evelyn O'Keeffe, Google Analytics Team.


Free Google Webinars: Registration now open

Monday 13 April 2009 | 16:25

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This week we wanted to let you know about upcoming webinars relating to some of the products and topics we cover on the blog.http://www.google.com/adwords/webinars/webinars-128.gif

These free online presentations are run by Googlers and can be attended from your own computer: all you need is a set of headphones and access to the Internet. There is a short presentation on the topic at hand and time for a question and answer session afterwards, where you can ask the team any questions you may have on the product or benefits.

We've highlighted a few of the webinars below which could help you further improve conversions on your website. If you're interested in a particular session you can simply click on the link to register or to find out more. You can sign up for as many of these sessions as you wish.


Conversion Optimiser
Learn how to get more conversions for your AdWords campaigns at a lower cost using our free CPA bidding tool.

29th April 3pm (GMT) - Register

Google Analytics
Google Analytics I: Getting started and tracking conversions
An introduction into Google Analytics and how you can use it to help your online business.
6th May 3pm (GMT) - Register

Google Analytics II: Managing your Analytics account set up for best results
Advanced implementation issues for complex websites, such as third party shopping carts and sub-domains.
13th May 3pm (GMT) - Register

Google Analytics III: Report navigation and analysis of AdWords data
Understanding reports and how to use them to identify areas of development for your AdWords account.
20th May 3pm (GMT) - Register

Website Optimiser

An introduction to Website Optimiser and how to launch your first test to improve the performance of your website.
3rd June 3pm (GMT) - Register


You can find full details of all our UK webinars here. If you would like to sign up for webinars in an alternative language, you can check out what is available here.


Upcoming Free Google Seminars

Friday 6 February 2009 | 16:45

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This week we want to let you know about some free Google-run trainings that are coming up.

AdWords Webinars

We run a regular series of webinars covering various AdWords features and Google products. These training and discussion sessions are free and can be accessed from the comfort of your own computer! We've highlighted a few of the webinars below which could help you further improve conversions on your website. If you're interested in a particular session you can simply click on the link to register.

Conversion Optimiser:
For AdWords users who would like to learn how to get more conversions at a lower cost-per-conversion from AdWords search and content campaigns.

Google Analytics I:
Aimed at AdWords users who are not currently using Google Analytics or users who are very new to the product.

Google Analytics II:
Aimed at users with more complex websites, such as subdomains or 3rd party shopping carts. Also recommended for those that have a familiarity with the product and would like learn more about advanced set ups.

Google Analytics III:
Aimed at Advertisers who have already set up Google Analytics and are tracking data. Discover how to navigate reports and use Analytics data to optimise your AdWords account.

Website Optimiser:
An introduction to Website Optimiser and website testing. This event is for users who are actively tracking their websites conversions and who are looking to make further site changes to improve conversion rates.

You can find full details of all our English language webinars
here and links to other languages below:

Spanish: www.google.es/adwords/webinars

French: www.google.fr/adwords/webinars

Italian: www.google.it/adwords/webinars

Dutch: www.google.nl/adwords/webinars


Live Google Seminars at TFM&A

On February 24th and 25th we will be running live Google seminars at the
TFM&A event in London's Earls Court. This event is free to attend and you can register here.

We will have two
Master classes where product specialists will discuss Google Analytics and Website Optimser.
These sessions are free to attend for TFM&A attendees, but places will be limited so try to arrive early.

Google Analytics
Tuesday 24th February: 10.00 - 11.00 in the Keynote Theatre

Website Optimser

Wednesday 25th February: 10.00 - 11.00 in the Keynote Theatre

We hope you can make it to some of the sessions! As ever, if you have any feedback on how we can improve our blog please send us an email.