We built Google Analytics on the principle of democratising data -- giving all website owners, big and small, the ability to learn from their visitors. Many websites use Google Analytics, ranging from personal blogs to large enterprises whose products and services we use daily. We learned from some of our largest customers that they have some specific needs that the current version of Google Analytics can't meet in their entirety. Today we're addressing these needs by announcing a new option built for our largest customers: Google Analytics Premium.

We developed Google Analytics Premium around these pillars: more data, advanced tools, dedicated support and guarantees. Here’s a summary of what that covers:

• Extra processing power - increased data collection, more custom variables and downloadable, unsampled reports
• Advanced analysis - attribution modeling tools that allow you to test different models for assigning credit to conversions
• Service and support - experts to guide customized installation, and dedicated account management on call - all backed by 24/7 support
• Guarantees - service level agreements for data collection, processing and reporting

Google Analytics Premium was developed in close coordination with some of our largest clients. During our pilot phase, we’ve been working with Gucci, Travelocity, TransUnion , eHarmony and others, to make sure Google Analytics Premium meets their needs. We’re very happy with what we’ve built and we’re now ready to make it available to all interested clients.

Google Analytics Premium is available for a fixed annual fee in the United States, Canada, and the UK. You can get it directly from Google or through Google Analytics Premium Authorised Resellers. To learn more about Premium, you can contact the Google team or our authorised resellers.

We're more committed than ever to providing our customers, large and small, with options to measure and improve their marketing efforts. Google Analytics will continue to offer a powerful, free product as it always has and you’ll see plenty of new features and enhancements in the future. We’re pleased to help all of our customers to work more effectively with Google Analytics. Happy analysing!

Enrique Muñoz Torres, Senior Product Manager, Google Analytics Premium