Monday 20 September 2010 | 09:54
We’re so excited to announce the first AdWords Train & Gain challenge.
You’ve asked us for recommendations of things you should be doing with your AdWords account, so we’ve put together a series of simple steps to help you become more successful with your online advertising.
The AdWords Train & Gain challenge starts October 4th. You’re invited to participate. Simply sign up, and you’ll receive a weekly list of simple steps for improving your AdWords account. Then, sign in to your account twice a week, and take the suggested actions on how to better manage your account. At the end of four weeks, you’ll have learned a lot of different ways that you could improve your AdWords account. And if you completed all the steps and answered a short questionnaire to let us know what you learned, you could win an Android Phone. Or even a free consultation with an AdWords expert—in Sydney, Australia for you and a colleague.
Here’s a sneak peek of the fast and easy tips you’ll get:
- Improve ad text: Stand out from your competition by writing ads that highlight your most competitive features: Low price, special services, free delivery, etc.
- Use negative keywords: Specify which search terms you don’t want your ad to appear on. This will help you keep costs down because it prevents clicks from people looking for things you don’t offer.
- Track sales and leads: See where your ad spend is working best and focus your money on the efforts that are generating business.
Also, if you’re ever looking to learn more about your AdWords account, you’ll also want to check out our brand new AdWords Small Business Centre, which we announced last week. The site is a central AdWords learning hub for small and medium businesses. It allows visitors to explore beginner, intermediate or advanced AdWords topics and connects you to the latest AdWords news and best practices. All easy-to-find in one place.
Posted by Jo Hainsworth, Google AdWords team.