Tuesday 8 June 2010 | 16:00
With the recent launch of Search Funnels, we wanted to host a webinar showing off these new reports and we also wanted to offer you a refresher on Conversion Optimiser. So this Thursday we'll give an overview of these features, showing how they work and how they can help you.
At the webinar, you’ll learn:
- How tracking conversions can take you beyond clickthrough rate and help you focus your spend on the ads and keywords that drive sales and leads
- How the data in Search Funnels can take you a step further and tell you which ads and keywords are assisting your conversions
- How Conversion Optimiser can use your conversion tracking data and cost-per-acquisition goals to help you focus your spend on the clicks most likely to convert
Posted by Jeff Gillis, Google Team.