Yesterday we announced a new set of AdWords reports in Google Analytics which allow you to see detailed information on what happens after a visitor clicks on one of your AdWords ads.
Over the coming weeks this new set of AdWords reports will become available in your Google Analytics account, under the ‘Traffic Sources’ section. These new reports will allow you to break out your AdWords traffic by actual search query, match type, distribution network and many other AdWords attributes. We’ve also added reports for day parting, placements, and destination URLs to allow you to make informed changes in your AdWords account to improve performance.
To avail of these reports you must first link Google Analytics to your AdWords account and enable auto-tagging. Find out how to do this here.
You should also check out this short YouTube video to see our new AdWords reports in action:
We’ll have a follow up post in the next few weeks to show you how you can use these new Google Analytics reports to optimise your AdWords performance.