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More choice for users: opt-out plug-in for Google Analytics on the way

Thursday 18 March 2010 | 20:17


As an enterprise-class web analytics solution, Google Analytics not only provides site owners with information on their website traffic and marketing effectiveness, it also does so with high regard for protecting user data privacy.  Over the past year, we have been exploring ways to offer users more choice on how their data is collected by Google Analytics. We concluded that the best approach would be to develop a global browser-based opt-out plug-in to allow users to opt out of being tracked by Google Analytics.  Our engineers are now hard at work finalising and testing this opt-out functionality.  We look forward to making it available to our users in the coming weeks.

Posted by Amy Chang, Group Product Manager, Google Analytics 


David Cancel said...

This already exists, it's called Ghostery (


manny hernandez said...

Would the plug-in remove user-specific data, such as browser, OS, etc. or remove all data from the user from Google Analytics data?

Raphael said...

Will Google give site owners any indication of the proportion of opt-on users per country (or even better on their site)?

Anonymous said...

how about i opt-out of you tracking all my searches completely??? are you going to provide a global opt-out of Google advertising next? I think not. Disappointed in this move, feels like its an opportunity for Google to appear to care about privacy without sacrificing any of their internal data just the data of people who use their tools.

people have always been able to set cookie settings, server logs still exist- the only true opt-out of tracking is to not a visit a site.

why encourage even more discrepancy of data? why not make this site or account specific opt-out instead of global?? why hurt your own tools?

Jason said...

So basically you're developing a plug-in to render GA data useless....nice that'll help webmasters improve their websites for users!