Thursday 18 March 2010 | 20:17
Labels: Google Analytics
As an enterprise-class web analytics solution, Google Analytics not only provides site owners with information on their website traffic and marketing effectiveness, it also does so with high regard for protecting user data privacy. Over the past year, we have been exploring ways to offer users more choice on how their data is collected by Google Analytics. We concluded that the best approach would be to develop a global browser-based opt-out plug-in to allow users to opt out of being tracked by Google Analytics. Our engineers are now hard at work finalising and testing this opt-out functionality. We look forward to making it available to our users in the coming weeks.
Posted by Amy Chang, Group Product Manager, Google Analytics