Friday 22 January 2010 | 18:47
Labels: Google Analytics
Today we wanted to highlight some recent enhancements to goals in Google Analytics.
More goals and Goal Sets
You can now track even more visitor actions and behaviours on your site within one Google Analytics profile. Previously in Google Analytics there was a limit of 4 goals per profile, but now we've increased this to 20 goals to ensure you can track every important performance metric for your site. These 20 goals are broken down into 4 Goal Sets, each with 5 available goals. You can use Goal Sets to group similar marketing objectives together.
In the past a goal was tracked by specifying a URL on your website that represented a completed action, such as a 'Thank You' page. Now we've introduced Engagement Goals to allow you to see visitors Time on Site and Pages per Visit as defined goals or conversions.
These two metrics allow you to gauge visitor involvement with your site and measure engagement with particular content for a specific amount of time, or to measure visitor interaction with your site in terms of the number of pages viewed.
Within your chosen profile in Google Analytics, visit the 'profile settings' page:
Here's are some examples of how different sites may organise their Goal Sets...
Goal 2 - completed add to cart
Goal 3 - brochure download
Goal Set 2:
Goal 1 - sign ups to online community
Goal 2 - new posts to forum
Goal 3 - sign ups to monthly newsletter
Goal 4 - time on site
Local news & weather site
Goal Set 1:
Goal 1 - Spend more than 5 mins on site
Goal 2 - View more than 10 pages per visit
Goal Set 2:
Goal 1 - Completed site feedback form
Goal 2 - Signed up for site newsletter
To learn more about creating goals in Google Analytics and accessing your goal reports check out the YouTube video below: