Tuesday 8 December 2009 | 09:21
Labels: Google Analytics
A few weeks ago, we announced a set of new powerful, flexible, and intelligent features for Google Analytics. Yesterday at SES in Chicago, Phil Mui, Senior Product Manager for Google Analytics, announced an additional set of features that build on these same themes to make your life as an analyst easier.
Check out Phil's description of each new feature below, as post on the Google Analytics blog last night....
- Was that dip in traffic because the servers went down?
- When did the new display ads campaign launch?
- Who's responsible for the checkout page redesign and when did it go live?
Annotations allows any user with access to a Google Analytics profile to leave shared or private notes right on the over-time graph. Building upon the concept of bringing Intelligence to data, Annotations complements existing anomaly detection by capturing the tribal intelligence of your company, which tends to be the most expensive and easily lost resource of all. A simple note from a colleague can save hours of real work (and frustration) for an analyst who is tasked to explain a usually dry set of numbers.
Taking its usefulness even further: Annotations can become your central repository, or logbook, for all online marketing and website design actions within your business. So even if you have multiple marketing teams, agencies, or webmasters, or if you have employee churn or other disruptions, you can always see which events may have caused conversions to increase or decrease. No wonder this has been one of the top requested features in Analytics for such a long time!
Custom Variables now segmentable and available in custom reports
The ability to create visit segments and custom reports based on Custom Variables is critical in maximising the full potential of Custom Variables. Users can now slice and dice their metrics by decorating their site traffic with the appropriate key-value pairs.
New Analytics Tracking Code Setup Wizard
New version of Analytics API
Posted by Phil Mui, Google Analytics Team.