Google Conversion Room Blog Tips on tracking and improving conversions online

Setting up and using AdWords Conversion Tracking is now even easier

Thursday 12 November 2009 | 14:43

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Last week, our colleagues in the US posted on some changes which have been made to the AdWords interface. If you use AdWords Conversion Tracking, you may have already noticed that the interface for this tool has been redesigned so that it's easier for you to troubleshoot issues and monitor your results. If you are not already using Conversion Tracking, it's now easier than ever to implement! We wanted to discuss these changes on the Conversion Room too, just in case you missed them.

There are now 3 easy-to-use tabs - Conversions, Webpages, and Code - that help you manage your conversion data. Let's take a closer look at each of them:

Conversions: This is where you see information about the conversion actions you're tracking.

  • The "Tracking Status" column lets you know whether a conversion action is tracking properly. It shows you if a conversion has ever been recorded, if it has recently stopped recording, or if it's working just fine.
  • The "Value" column shows the accumulated value of the conversions you've received based on the value you've assigned to each action.
  • The "New Conversion" button allows you to easily create new conversion actions or import them from a linked Google Analytics account. (Note: In order to import Google Analytics goals, you'll first need to follow a few steps.

Webpages: Here, you'll see which pages on your site are getting conversions. You can also see a breakdown of the number of conversions per page on your site. This is useful for troubleshooting, as you can make sure conversions are coming from the pages you expect and identify pages that are not reporting conversion activity.

Code: This is where you get the tracking code for each conversion action. You can also change the value of an action, which helps you calculate ROI.

Custom Alerts*: You can now create custom alerts to monitor shifts in conversion volume, conversion rate, and cost per conversion. By setting alerts for your conversion data, you can make sure that you're quickly notified about fluctuations in your key metrics.

*Please note that we're still working to bring custom alerts to all linked accounts for My Client Center (MCC) users. In the meantime, you can still set custom alerts for your individual accounts if you're able to log into them directly.

Once you have set up Conversion Tracking you may then become eligible to use
Conversion Optimiser. This is a free AdWords feature which uses Conversion Tracking data to get you more conversions at a lower cost-per-acquisition. You can find more Conversion Room blog posts on Conversion Optimser here.

We hope you enjoy the new Conversion Tracking interface!

Posted by Faustina Clifford, Google AdWords Team.