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Create your own festive themed image ads with Google AdWords

Monday 16 November 2009 | 13:57


Image ads are a great way to raise the profile of your business on relevant websites on the Google Content Network.

The holiday season is on the way and online businesses and retailers are looking for ways to make the most out of the upcoming opportunity. To help you reach more of your potential customers and take advantage of this opportunity, you can now create festive themed, animated image ads with Display Ad Builder for free within your AdWords account.

To access the Display Ad Builder, follow these simple steps:

  1. Log in to your AdWords account at
  2. Select the campaign and the ad group in which you would like to build your image ads
  3. On the 'Ad Variations' tab, click on the 'New Ad' button, then select the 'Display Ad Builder' option.

All you have to do to create your own image ads is select a design template from within your account. You write your own message just like with your text ads, change the fonts and colours if needed, and upload an image that represents your business - our tool does the rest.

As well as these seasonal specific themes you can also choose from over 150 different templates to find a format that suits your message and business.

Based on your choice, Display Ad Builder will generate up to 6 image ad versions with the standard sizes (120 x 600; 160 x 600; 468 x 60; 300 x 250; 728 x 90; 336 x 280 pixels) for you. Now your own animated image ads are ready to show on the Content Network. To make sure you're opted in into the Content Network, in you AdWords account go to the 'Campaign settings' page and look for the section called 'Networks, devices, and extensions'.

To learn more about creating and running display ads, please visit the Display Ads 101 tutorial.

If you are using Conversion Tracking, you could also check out the new View Through Conversion Tracking reports. With View Through Conversion reports you can see when a user looked at your image ad, did not immediately click, but later came back to your site and reached the conversion page.

Log into your AdWords account today to get started!

Posted by Zoli Stekkelpak, Google AdWords team