Google Conversion Room Blog Tips on tracking and improving conversions online

New Website Optimiser features just launched

Tuesday 27 October 2009 | 09:37


Google Analytics is not the only product to announce some cool new features this week. The Website Optimiser team have also been busy introducing an Experiment API and a new reporting feature called over time charts. As you'll know from previous posts, Website Optimiser allows you to test page variations on your site to find out which content and design drives the most sales and leads for you. Read about new features below, and visit our resources to learn more.

Over time charts

If you've recently looked at your Website Optimiser reports you may have noticed something different. This week we launched another new feature designed to help you better understand the performance of your variations: over time charts.

With over time charts you can see the cumulative conversion rate of each combination over the life of an experiment. This can give you a better understanding of how your site is performing. The new charts are available for all Website Optimiser experiments, and you'll find them on the reports page.

Website Optimiser Experiment Management API

The Experiment Management API allows for the creation and management of experiments outside of the Website Optimiser interface. Creating and launching a Website Optimiser experiment involves a series of steps. Depending on the design of your website, the content you want to test, and how technical you are, these steps can be easy and quick or potentially difficult.

One of the most important steps in creating an experiment is adding the Website Optimiser tags to the test pages. This step can be problematic if your website uses a content management system or a third party shopping cart since it can be difficult to directly access the code for these pages.

With the Website optimiser Experiment Management API, these platforms can integrate Website Optimiser directly into their services. This week two platforms have launched their integrations: CrownPeak and Blast Advanced Media's Motivity CMS.

Both integrations allow you to create and launch Website Optimiser experiments without touching your website's code. Many other platforms are working on integrating with Website Optimiser, and we're excited about helping more businesses increase their conversion rates through website testing.

We also have set up a special Google Group for the Website Optimiser Experiment Management API. It's a place where you can discuss implementations and get questions answered. Visit the group here.

If you'd like to learn more about using the Website Optimiser API, we've got a number of resources for you. First and foremost is the Website Optimiser API site on Google Code. There you'll find complete documentation on the API and our Getting Started guide.

Free webinar
Hear about the new API from an expert, sign up for our free webinar run by the Google Website Optimiser team on Wednesday, 28th October at 5pm GMT (10AM PDT). Register here.

To learn more about Website Optimiser you can read our previous posts on the Conversion Room:

Website Optimiser - Identifying high value pages to test

Introducing the Beginners Guide to Website Optimiser

You could also check out the Website Optimiser YouTube channel.

Posted by Evelyn O'Keeffe, Google Analytics Team.


Anonymous said...

Good way to keep content conversion at a high rate after optimization. If monitored through analytics things definitely can stay on an upward trend.

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