Tuesday 27 October 2009 | 09:37
Labels: Website Optimiser
Google Analytics is not the only product to announce some cool new features this week. The Website Optimiser team have also been busy introducing an Experiment API and a new reporting feature called over time charts. As you'll know from previous posts, Website Optimiser allows you to test page variations on your site to find out which content and design drives the most sales and leads for you. Read about new features below, and visit our resources to learn more.
Website Optimiser Experiment Management API
The Experiment Management API allows for the creation and management of experiments outside of the Website Optimiser interface. Creating and launching a Website Optimiser experiment involves a series of steps. Depending on the design of your website, the content you want to test, and how technical you are, these steps can be easy and quick or potentially difficult.
If you'd like to learn more about using the Website Optimiser API, we've got a number of resources for you. First and foremost is the Website Optimiser API site on Google Code. There you'll find complete documentation on the API and our Getting Started guide.
Hear about the new API from an expert, sign up for our free webinar run by the Google Website Optimiser team on Wednesday, 28th October at 5pm GMT (10AM PDT). Register here.
Website Optimiser - Identifying high value pages to test
Introducing the Beginners Guide to Website Optimiser
You could also check out the Website Optimiser YouTube channel.
Posted by Evelyn O'Keeffe, Google Analytics Team.