Wednesday 21 October 2009 | 13:34
Labels: Google Analytics
Yesterday our colleagues in the US announced a range of new features for Google Analytics. Just in case you missed their announcement, we wanted to highlight these new features on the Conversion Room too.
Each feature will offer you increased flexibility to customise and adapt Google Analytics for your business. We are also really excited about Analytics Intelligence - but you can find out more about this later in the post!
Check out the overview of each new feature below, written by Dai Pham from our US Google Analytics team in yesterday's announcement on analytics.blogspot.com.
Power users have asked us to add even more data manipulation and analysis features to Google Analytics. We've been listening, and are adding the latest power features to expand Google Analytics enterprise-class capabilities.
Now we're adding Advanced Table Filtering. This allows you to filter the rows in a table based on different metric conditions. Watch this video to see an example of how you could filter thousands of keywords to identify just the keywords with a bounce rate less than 30%, and that referred at least 25 visits.
Every enterprise has unique web analytics tracking and reporting needs. Today, we're enhancing two of the tools that organisations use to adapt and customise Google Analytics. We're adding multiple customised variables to the tracking API and making it easy to share Custom reports and Advanced Segments.
• Sharing Segments and Custom Report Templates: You may have recently noticed in your accounts the ability to administer and share Custom Reports and Advanced Segments, features that we announced earlier this year. Have a Custom Report that you created just for the Sales Team? Simply share the URL link for that report to anyone who has an Analytics account, and a pre-formatted Sales report template will be imported automatically. You can also now select the profiles with which you want to share or hide your Advanced Segments and Custom Reports.
Wouldn't it be great if Google Analytics could tell you what to pay attention to? Starting today, it can!
Instead of you having to monitor reports and comb through data, Analytics Intelligence alerts you to the most significant information to pay attention to, saving you time and surfacing traffic insights that could affect your business. Now, you can spend your time actually taking action, instead of trying to figure out what needs to be done.
• Customised Alerts make it possible for you to tell Google Analytics what to watch for. You can set daily, weekly and monthly triggers on different dimensions & metrics, and be notified by email or directly in the user interface when the changes actually occur.
We hope you're looking forward to trying out these new features in your account. We will focus on some of these features in more detail on the Conversion Room in our upcoming posts, showing examples of how and when to use each feature. In the meantime, let us know what you think of our Powerful, Flexible and Intelligent new features - leave a comment or send a mail.
Posted by Evelyn O'Keeffe, Google Analytics Team