Google Conversion Room Blog Tips on tracking and improving conversions online

New Internet Stats site from Google

Monday 21 September 2009 | 19:34

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Today we wanted to share a cool new website that can help your business by giving insights into what's going on online. The Google Internet Stats site offers stats on the economic environment, consumer behaviour and current media trends. (Please note this site is currently only available in English and covers mostly UK statistics)

The stats are split into five sections:

  • Technology
  • Macro Economic Trends
  • Media Landscape
  • Media Consumption
  • Consumer Trends

The information will be updated regularly with up to date research, but if you have an interesting insight you'd like to share you can Submit a Stat to appear on the site.

We think the Consumer Trends section will be particularly useful for Conversion Room readers. Take a look at what your website visitors and customers are doing online and think about adapting your site design/advertising to suit their behaviours.

Did you know...

In mid-2008, social networking accounted for around 10% of worldwide online time. This is a category that didn't exist 3 years ago.Nielsen, March 2009

76% of UK adult Internet users find out about local services online. Ofcom, August 2008

There are 1.5 million business searches daily on YouTube, making it the second-most-visited destination for business searches, behind Google. Google, Forbes, BtoB, June 2009, June 2009

33% of shoppers in the UK shop a lot more online since the recession. Media & Marketing, March 2009


Don't forget to also try out Insights for Search to look for up to date search trends. Check out these previous Conversion Room posts to learn more:
Let us know what you think about the Internet Stats site, drop us an email or leave a comment.

You could also check out the Google Barometer Blog, where the Internet Stats site was recently announced. This blog is a useful resource for tips and advice on planning your marketing campaigns.



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