Thursday 6 August 2009 | 08:54
Over the next few weeks on the Conversion Room we are going to look at how real companies have used conversion tools to improve their ROI. We will also hear tips from our network of Google Conversion Professionals on how they help clients improve their online profitability.
This week, Next share with us how they improved their conversion rate by 103% on high traffic keywords.
What can you do next?
Check out the following report within your Google Analytics accounts: Traffic Sources >> AdWords, then look at the bounce rate for various keywords that drive traffic to your site.
Examine the relationship between keywords with a high bounce rate and the URLs these visitors are sent to.
Could visitors searching on your keywords be brought to a more relevant landing page?
Posted by Evelyn O'Keeffe, Google Analytics Team.