Thursday 30 July 2009 | 15:56
The Conversion Optimiser is a free bid management tool that allows you to set your optimal cost-per-acquisition (CPA) values to make the most of your advertising spend and really drive profitability from AdWords. On average, campaigns using Conversion Optimiser see a 21% increase in conversions, combined with a 14% decrease in CPA, when compared to manual CPC bid management.*
*This analysis compares the performance of Conversion Optimiser campaigns with a control set of campaigns and represents the average impact of Conversion Optimiser. The actual impact will vary from campaign to campaign.
To use the Conversion Optimiser you must also have Conversion Tracking enabled within your AdWords account or import your conversion goals from Google Analytics into AdWords. Check out our previous Conversion Room posts to find out more about these two options:
Importing your Google Analytics goals into AdWords
Read our Success Stories and find out how UK Tights have used the Conversion Optimiser to reduce cost per conversion by over 50%. You can also learn more about how the Conversion Optimiser works by visiting this microsite.