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Spotlight on Google Analytics features part 3: Motion Charts

Monday 8 June 2009 | 17:10

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Today, in part 3 of our spotlight on Google Analytics features, we are looking at Motion Charts.

What are Motion Charts?

Motion Charts allow you to animate your Google Analytics reports so you can easily visualise and explore trends in your data. They offer multi-dimensional analysis of all metrics for a particular report within your Google Analytics account.

How do I use Motion Charts?

Look for the 'visualize' button at the top right of the report interface within your Google Analytics account.

Next, create your customised Motion Chart by selecting the type of information you want to see on the X and Y axis, and then selecting what the size and colour of the circles or bar graphs represent. When you've selected the metrics you want to see, simply click on the play button to see your data animated!

You can also link to your newly created chart directly by copying the URL at the 'Link to chart' button shown below:

Why would I use Motion Charts?

Now you know how to create your own charts you may be wondering how you can use this feature in your day to day analysis. Below are two examples that may be useful...

1. Identify AdWords opportunities
If you have an AdWords account linked to your Google Analytics account, you may want to look at the bounce rate for visits to your site via these keywords.

Go to 'Traffic Sources' - 'AdWords Campaigns', and then drill down to the keyword level. Set the date range to one month. Select 'Visualize', and create your motion chart using the following settings:

X axis: Bounce Rate
Y axis: Revenue
Size: Clicks
Color: Visits

Press play and you will be able to animate your data and easily see which keywords generate a lot of revenue for your business but also have a high bounce rate. There is an opportunity to grow revenue by reducing the bounce rate on these profitable keywords.

2. See trends in behaviour for different languages
If you have an e-commerce website, it could be useful to look at your visitors' language preferences in order to see areas where you could focus marketing efforts and website development to increase conversions and drive revenue.

Go to 'Visitors' - 'Languages'. Set the date range to one month. Create your Motion Chart using the settings below:

X-axis: E-commerce Conversion Rate
Y-axis: Bounce Rate
Color: Revenue
Size: Visits

If your website is only available in English, for example, use this report to look for languages other than English that drive lots of visits to your site and actually convert well.

If visitors from these languages have a high bounce rate it may be a worthwhile investment to have your site available in these language to keep visitors on your site for longer. Conversely, if visitors from a particular language have a relatively low bounce rate but are converting fairly well this is an indication that they are happy to use the English version of your site. You could wait until further down the line to look at translating your website for these languages.

Check out this YouTube video to see Motion Charts in action:

You can also visit our Help Centre to learn more, or read posts from our colleagues in the US.

Once you've mastered Motion Charts we'd love to hear from you by email if you've thought of other cool uses for this feature.

Next week we'll have a post from our Google Website Optimiser Specialist, so make sure to check back then, or sign up to our site feed so you never miss a post!

And if you have suggestions for topics you'd like to see covered in future posts please let us know at