Google Conversion Room Blog Tips on tracking and improving conversions online

Add a search box to your site and act on the data

Wednesday 11 February 2009 | 16:27

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Adding a search box to your site not only offers your visitors an important ease-of-use feature, but provides you, the site owner, with powerful insight into what your visitors really expect from your site. If you don't have a search box on your site, you might consider using the Google Custom Search Engine (both free and paid versions are available). If you already have a search box, make sure that you're tracking visitor search activity.

You can learn more about how to make effective use of internal site search information in this article, Five Questions to Ask of Your Site Search Data.

We've also just released a new
video on tracking internal site search.