Thursday 18 December 2008 | 09:22
Labels: welcome post
Now, more than ever, getting the best return on investment from your website and advertising is important. You’re working hard to drive traffic to your site but is that traffic then converting into sales or leads? At Google, we’re committed to making online business work for you. Join our blog, whether you’re getting started analysing conversions, or want to get the latest updates and product news from industry experts.
Who will post?
Google conversion specialists will post on a regular basis. From time to time, we will also have guest bloggers from the advertising, consultant and online business communities sharing their conversion strategies with you.
What will we blog about?
We hope to provide tips and advice that will help you drive more sales and leads online, no matter what the economic climate. We’ll share ideas for using Google tools to improve your margins. For example, we will help identify top reports in Google Analytics so you can understand how users interact with your website; what makes them leave, and what makes them stay and become loyal customers. If you advertise online, we will show you how you can track your AdWords performance and identify actions to take on your advertising to improve conversions. With Website Optimiser, you can learn how to perform free testing to see how changes to your web pages could dramatically increase results.
We want to share tried and tested best practices with you, along with cutting edge product releases and updates. If you’re interested in making more from your website and advertising, why not sign up for feeds from the blog or visit us regularly here at the conversion room?
We’d love you to get involved by letting us know how we’re doing, and giving feedback on what you’d like to see in the Conversion Room too.
Posted by The Google Team